Koyfin is a browser-based research terminal for equity and macro investors — deep charting, configurable dashboards, and institutional-grade financial data, often described as a "Bloomberg Lite." Most people arrive with a simpler question than the feature list answers: what does it cost, and is the free plan actually usable?
Short version: there is a permanent free tier, paid plans start at $39 a month, and the lineup changed this year — the old Pro tier was retired and dedicated advisor plans took its place. Plenty of reviews still quote tiers that no longer exist. Everything below was checked against Koyfin's own pricing page and help documentation rather than third-party software directories.
Koyfin Pricing at a Glance
Koyfin costs $0 on the free plan, $39 a month ($468 a year) for Plus, and $79 a month ($948 a year) for Premium, with advisor plans at $209 and $299 a month. Yes, Koyfin is genuinely free to use — no trial clock and no credit card — but the free tier caps you at two watchlists, two screens, two custom dashboards, two years of financials and one year of estimates, which is the constraint most people hit first.
| Plan | Monthly (billed annually) | Annual total | What it unlocks |
|---|---|---|---|
| Free | $0 | $0 | 2 years of financials, 1 year of estimates, 2 watchlists, 2 screens, 2 custom dashboards, advanced charting, macro dashboards, portfolio tracking |
| Plus | $39 | $468 | 10 years of financials and estimates, unlimited watchlists, screens and dashboards, ETF holdings, stock and ETF screener, filings, transcripts, premium news |
| Premium (replaced Pro) | $79 | $948 | Everything in Plus, plus advanced portfolio analytics, unlimited custom data and formulas, custom financial templates, ETF valuation |
| Advisor Core | $209 | $2,508 | Everything in Premium, plus model portfolios, client portfolios, 10 client reports a month, one custodian integration, US and Canadian mutual fund data and screener |
| Advisor Pro | $299 | $3,588 | Everything in Advisor Core, plus 200 client reports a month, custom report pages, multiple custodian and PMS integrations, broker statement upload, US SMAs, priority support |
Figures verified against Koyfin's published pricing page in August 2026. All rates reflect annual billing, which is the headline number Koyfin advertises; month-to-month costs more on every tier. Paid plans carry a 30-day money-back guarantee, and advisory firms under $100m AUM can apply for a discounted first year on the top advisor plan.
What Koyfin Is (and Who It's For)
Koyfin is a financial data and analytics platform built to give individual investors and advisors tools that were historically locked behind institutional terminals. It covers global stocks, ETFs, mutual funds, indices, bonds, forex, futures and macroeconomic indicators, presented through a browser-based workspace you configure yourself.
The pitch is consolidation. Instead of juggling a dozen tabs for news, charts and financial statements, you build one dashboard that pulls it together. Four pillars carry the platform:
- Custom dashboards — layouts combining charts, watchlists, news feeds and data tables that update as you work.
- Advanced charting — price and volume, but also fundamental and macro series, with technical indicators and drawing tools.
- Financial statements and estimates — historical financials, consensus analyst estimates and valuation multiples across global companies.
- Macro data — economic indicators, central-bank policy and commodity prices for framing the bigger picture.
Where Koyfin earns its keep is deep, granular analysis of equities and macro data. Financial advisors, family-office analysts and dedicated retail investors managing equity portfolios get real value from it. If your work involves screening on valuation metrics, comparing ETF fundamentals or overlaying oil prices against airline stocks, this is built for you.
It's a weaker fit if your focus is fast-moving alternative assets. Crypto coverage is shallow, and the platform is oriented squarely around traditional markets — a limitation with a specific cause, which we'll get to.
Koyfin Pricing Plans Explained
Koyfin runs a freemium model: a genuinely usable free tier, two individual paid tiers and two advisor tiers for professionals managing client money. The full breakdown is in the table above.
What the free plan actually gives you
Koyfin's free tier is more capable than most, and its limits are specific rather than vague. You get advanced charting, market and macro dashboards, portfolio tracking and a global stock screener — capped at two watchlists, two screens and two custom dashboards, with two years of financials and one year of forward estimates.
That's enough to learn the platform properly and run real research on individual names. What you don't get is depth of history, the full company snapshot library, filings and transcripts, or premium news. It's excellent for evaluation, less so for timing active decisions.
The Pro-to-Premium change most reviews get wrong
This is the part worth understanding before you trust an older review. Koyfin discontinued the Pro plan for new users roughly a year ago and completed the transition this year: after April 30, Pro was no longer available for renewal, and existing Pro subscribers moved automatically to Premium at the price they were already paying.
The rename isn't the important part. What matters is that two features which used to sit in Pro — model portfolios and mutual-fund data — now live exclusively in Advisor Core and Advisor Pro. If you relied on either, getting them back means stepping up to advisor pricing, which is a substantial jump rather than an incremental one. For pure equity and macro research, Premium covers the same ground Pro did.
Koyfin's reasoning is that the platform split into two audiences: investors and research users on one path, financial professionals who need client reporting and custodial integrations on the other. That's a defensible product decision, but it repriced a specific group of users considerably.
Key Features, Reviewed
Custom dashboards
This is Koyfin's standout. Building your own market terminal — a live news feed in one panel, a chart in another, a watchlist on the side, a data table below — is genuinely powerful, and modules resize and rearrange cleanly. For someone tracking dozens of names, a dedicated layout that surfaces the relevant charts automatically saves real time. The interface feels modern and responsive, noticeably more so than the institutional software it competes against.
Charting
Charting is strong for equities and macro. Beyond standard price and volume, the real strength is plotting fundamental and economic series: graph a company's P/E over a decade, overlay revenue growth, add an index for comparison, all on one chart. It handles multi-variable charts without lagging and supports the usual indicators and drawing tools.
It is not a tick-by-tick day-trading environment, and it has no strategy backtesting. You can chart ten years of a company's margins, but you can't test a rule against that history and see what it would have returned — that's a separate category of tool. Koyfin isn't pretending otherwise; it's a research platform, not an execution or validation one.
Where Koyfin's data actually comes from
This gets overlooked, and it explains most of Koyfin's strengths and limitations in one go. Koyfin licenses its data rather than scraping it, and publishes its sources: global equity fundamentals, consensus estimates and valuation from S&P Capital IQ; fund data from Morningstar; economic data from FRED and Trading Economics; forex from True FX; crypto from Polygon.
Three consequences follow directly:
- The crypto weakness is structural. Koyfin surfaces a crypto price feed, not a crypto analytics stack. That's why you get Bitcoin and Ethereum prices but no on-chain metrics, exchange order-book data or DeFi analytics. It isn't an oversight — it's the shape of what's licensed.
- The missing API has a stated reason. Koyfin's own FAQ says data-provider restrictions prevent it, noting that those providers are in the API business themselves. This is unlikely to change.
- Data quality isn't the differentiator you think it is. Koyfin, TIKR, Fiscal.ai and YCharts all ultimately draw equity fundamentals from S&P. When you compare them you aren't comparing accuracy — you're comparing interface, coverage breadth, workflow and price, which is a far more tractable comparison.
Data coverage and export
Coverage across global stocks, ETFs, mutual funds, indices, bonds, forex, futures and macro data is comprehensive, with financials going back decades on the paid tiers. The screener spans a large global universe with thousands of filter criteria.
One practical limitation deserves more attention than it gets. Price, performance, technicals, percentile ranks, model portfolios, and economic and fund data can be downloaded from tables. But financials, estimates and valuation data for global equities are restricted from download by Koyfin's data vendor — in tables and charts, on every plan including paid ones. If your workflow assumes you can export financial statements into your own spreadsheet models, verify this before subscribing. It's a vendor licensing constraint, not a paywall you can pay your way past.
Who Should Skip Koyfin
Every tool has a wrong buyer. Koyfin probably isn't for you if:
- Crypto is central to your strategy. The lack of on-chain and order-book depth is structural rather than a roadmap item.
- You're a day trader or scalper. Koyfin is a research and analysis platform, not an execution or fast-tape charting tool.
- You want to test a strategy before trading it. Koyfin visualizes history; it doesn't run rules against it.
- You need programmatic access. There's no public API. If piping data into your own models matters, Fiscal.ai offers a REST API and MCP integration and is the more sensible starting point.
- You need to export financial statements. Vendor restrictions block financials, estimates and valuation downloads on all tiers.
- You relied on model portfolios or mutual-fund data on the old Pro plan. Those now require advisor-tier pricing.
Is Koyfin Worth It?
The honest answer depends on which tier you're weighing, and the reasoning differs at each level.
The free tier is worth it for almost anyone doing equity research. There's no trial clock and no card required. Two dashboards and two years of financials constrain serious work, but they don't constrain evaluation. Most people should spend a month here before paying anything, because the limits you actually hit are rarely the ones you predicted.
Plus, at $468 a year, is the tier most individual investors should consider. The jump from two years of financials to ten is the single most meaningful upgrade in the lineup, and unlimited dashboards is what makes the consolidation pitch real. The relevant comparison isn't Koyfin versus nothing — it's Koyfin versus the two or three subscriptions plus manual spreadsheet work it replaces. If you're already paying for a screener and a data provider separately, Plus likely costs less than the stack it consolidates.
Premium is a narrower proposition. The extra $480 a year buys advanced portfolio analytics, unlimited custom formulas, custom financial templates and ETF valuation data. Those matter if you build your own metrics and templates repeatedly. If you don't, you're paying for headroom you won't use, and Plus is the better value.
The advisor tiers are priced as business tools and should be evaluated that way. Advisor Core at $2,508 a year is a rounding error against advisory revenue if client reporting and custodian integration remove real hours from your month. The relevant comparison there is YCharts, not Koyfin's own lower tiers.
Two things de-risk the decision: the 30-day money-back guarantee makes a paid tier genuinely testable, and the free plan means you never have to guess whether the interface suits you. Where Koyfin looks weakest on value is against TIKR and Fiscal.ai, which deliver comparable underlying fundamental data at lower price points. Koyfin's counterargument is the dashboard workspace and macro breadth, which neither matches. Whether that's worth the premium is a workflow question, not a data question.
The Best Koyfin Alternatives
Koyfin sits in a crowded category, and the right alternative depends on what you're optimizing for — charting, AI-assisted research, advisor reporting or something outside research entirely.
| Platform | Cost | Best for | Skip it if |
|---|---|---|---|
| TradingView | Free; paid from $12.95/mo annual | Charting, technical analysis, community scripts | You need deep fundamental history |
| TIKR | Free; paid tiers vary — check current pricing | Affordable terminal-style fundamental data | You want charting or technicals at all |
| Fiscal.ai (formerly FinChat) | Free; Pro $39/mo, Max $79/mo annual | AI-assisted research, segment and KPI data, API access | You need real-time quotes or charting |
| Morningstar Investor | $249/yr or $34.95/mo | Long-term fund and ETF research, analyst ratings | You want customizable dashboards |
| YCharts | Roughly $3,600–$6,000/yr per seat (not publicly listed) | Advisors needing branded client-facing proposals | You're an individual investor |
| Bloomberg Terminal | Roughly $32,000/yr per seat (not publicly listed) | Institutions needing everything, cost no object | You're not on a trading desk |
| SimpleMarkets.io | See site | An AI trading coach and backtested strategies | You want a research terminal or deep financial statements |
Competitor pricing checked July 2026. TradingView repriced across all tiers in April 2026, so older comparisons are unreliable. YCharts and Bloomberg do not publish pricing; those figures are industry estimates and will vary with negotiation and seat count.
For charting-first traders, TradingView is the obvious comparison. Its free tier alone outclasses Koyfin on pure charting and community scripts, though it's much lighter on the deep fundamental data Koyfin specializes in. Many people end up running both, which is a legitimate answer rather than a cop-out. If your priority is automated technical analysis rather than fundamentals, TrendSpider is the closer comparison — automated pattern recognition, backtesting and multi-timeframe charting rather than research depth. Our TrendSpider review breaks down its pricing and where it fits.
For fundamental research on a budget, TIKR and Fiscal.ai both deliver comparable institutional-grade data at lower cost, since all three ultimately source equity fundamentals from S&P. Fiscal.ai leans into AI-assisted analysis and segment-level KPI breakdowns, and is the only one of the group offering genuine API and MCP access. TIKR is the cheapest route to deep global fundamentals, though it has no charting or technical tooling whatsoever by design.
For long-term fund and ETF investors, Morningstar Investor's ratings and analyst research remain a category of their own, and at $249 a year it undercuts Koyfin Plus. It's a research library rather than a workspace, so the comparison depends on whether you want analysis handed to you or tools to do your own. At the top end, Bloomberg Terminal is the institutional standard — unmatched data, news and the messaging network that genuinely locks in the industry — but at roughly $32,000 a year per seat with a typical two-year minimum, it's overkill for anyone outside a large desk. YCharts targets advisors who need polished client-facing proposals; the tier competing with Koyfin's advisor plans is its Professional plan at around $6,000 a year, not the cheaper Standard tier that often gets quoted.
One clarification, since it's our own product: SimpleMarkets.io is not a Koyfin substitute and we won't pretend it is. Koyfin is a research terminal — you bring the questions, it gives you the data. SimpleMarkets is an AI trading coach built around strategies that publish their backtest results, for people who want a tested rule set and feedback on how they're executing it. It has nothing like Koyfin's financial statement depth, screener breadth or macro coverage. If your problem is "I need better fundamental data," Koyfin is the right answer. If your problem is "I have no tested process," more data won't fix it.
Frequently Asked Questions
How much does Koyfin cost?
The free plan costs $0. Plus is $39 a month ($468 a year), Premium is $79 a month ($948 a year), Advisor Core is $209 a month ($2,508 a year) and Advisor Pro is $299 a month ($3,588 a year). Those are annual-billing rates, which is what Koyfin advertises; month-to-month costs more on every tier. Paid plans include a 30-day money-back guarantee, and Koyfin's pricing page is the authoritative source worth checking before you subscribe.
Is Koyfin free?
Yes — permanently, not as a trial. The free plan needs no credit card and doesn't expire, and it includes advanced charting, market and macro dashboards, portfolio tracking and the global stock screener. The catch is depth rather than time: you're limited to two watchlists, two screens, two custom dashboards, two years of financials and one year of estimates. For casual research on a handful of names, that's a legitimate long-term setup.
What does the Koyfin free plan include?
Advanced charting, ready-made market and macro dashboards, portfolio tracking, a global screener, limited company snapshots and limited news, with two years of historical financials and one year of forward estimates. You're capped at two watchlists, two screens and two custom dashboards. What's missing is depth of history, the full company snapshot library, filings and transcripts, and premium news. It's enough to run real research and to work out which paid tier, if any, you actually need.
Is Koyfin good?
For equity and macro research, yes — the dashboard workspace is the best in its price bracket, charting fundamental and economic series against price is genuinely useful, and the interface beats most institutional software. It's not good for crypto analysis, day trading, strategy testing or programmatic access, and it can't export financial statements on any tier. Whether it's good depends almost entirely on whether you're a researcher or a trader.
Does Koyfin have an API?
No. Koyfin states that its data providers restrict API access, since those providers sell API access commercially themselves — so this is unlikely to change. A related limitation is worth knowing: financials, estimates and valuation data for global equities can't be downloaded on any plan, again because of vendor restrictions. If programmatic access is a requirement, Koyfin is the wrong tool and Fiscal.ai is the better starting point.
Does Koyfin offer a student discount?
Not as an individual sign-up. Koyfin's student pricing runs through institutions — schools and universities can enroll, and students at an enrolled school then get access at a reduced rate. Koyfin doesn't publish that rate; it's arranged through its sales team via the Schools & Universities page. If your school isn't set up, the free plan is the practical student option, and it's a capable one for coursework and equity research.
Koyfin vs YCharts: which is better?
They target different buyers. YCharts is advisor software — its strength is branded, client-facing proposals and reports, and the tier that competes with Koyfin sits around $6,000 a year per seat. Koyfin's Advisor Core and Advisor Pro at $2,508 and $3,588 a year undercut that substantially while covering model portfolios, client portfolios, custodian integrations and reports. If you're an individual investor, YCharts isn't really an option and the honest comparison is Koyfin Plus or Premium against TIKR and Fiscal.ai instead.
Is Koyfin a good Bloomberg Terminal alternative?
For most individuals, advisors and small funds, yes — on value it isn't close. Koyfin delivers much of the charting and fundamental-analysis capability that matters day to day at a tiny fraction of roughly $32,000 a year per seat. Bloomberg's edge is breadth, proprietary news, real-time everything, fixed-income depth and the messaging network large institutions can't work without. If you're not on a trading desk, Koyfin almost always wins the argument. If you are, Bloomberg's ecosystem is hard to replace at any price.
What happened to the Koyfin Pro plan?
Pro was discontinued and replaced by Premium at the same price, with existing subscribers migrated automatically, and it stopped being available for renewal after April 30. The catch is that model portfolios and mutual-fund data moved out of that price point entirely and now require an advisor plan starting at $209 a month. For equity and macro research, Premium covers the same ground Pro did.
Is Koyfin good for crypto?
For tracking major coin prices alongside your equities, it's adequate. For serious crypto analysis it isn't — there are no on-chain metrics, order-book data or DeFi analytics, because Koyfin licenses a crypto price feed rather than a crypto analytics stack. Pair it with a dedicated crypto tool and use Koyfin for the equity and macro side.
Does Koyfin have a mobile app?
Yes, on both iOS and Android, free to download and actively updated. It syncs watchlists, portfolios, charting and price and press-release alerts with the web app. Treat it as a companion rather than a replacement — the multi-panel dashboards that make Koyfin distinctive really need a desktop screen.
The Bottom Line
Koyfin is a well-built research platform with a clear specialty: deep equity and macro analysis in a workspace you configure yourself. The free tier is unusually generous, Plus at $468 a year is fairly priced against what it replaces, and the interface is better than most institutional software.
The limitations are real and worth knowing upfront rather than discovering post-purchase: no API, no financial statement exports, shallow crypto, no backtesting, and a plan restructure that pushed model portfolios and mutual-fund data behind advisor pricing. None of those are dealbreakers for its core audience. All of them are dealbreakers for somebody.
Start on the free plan. The limits you actually run into will tell you which tier you need better than any review can — including this one.
Research is only half the job. If you already know what to buy but not when — or you're trading a process you've never tested — SimpleMarkets pairs an AI trading coach with strategies that publish their backtest results. Start free.